Wednesday, July 30, 2014

The Elevator Pitch They'll Need to Hear


Your personal brand. It’s something mentioned a lot…but how important is it really?
Creating your personal brand is in a sense you finding out how to sell yourself to the recruiters or anyone in general. How do I make someone interested enough to want to learn more about me in 30 – 60 seconds?

Everyone needs an elevator pitch. That quick speech you can use to let people know who you are, what you do, and what you wish to accomplish. Simple as that. Don’t make it too long because you only have a couple seconds before someone makes a judgment on whether they want to get to know you further or if they’ll pass over you and move on to the next person.

Here’s a few steps on creating your personal brand:
            1. What are your strengths and weaknesses?
Always know what you’re good at and what you can use some improvement in. You don’t have to list this to the person you’re talking to, in fact you shouldn’t. Instead, just keep it in your mind. It’s often one of the most asked interview questions, right behind “Why do you want to work for our company?” and “What do you want to get out of your internship?” Be sure you are able to back up any claims that you make. People often ask what would be an example of you using the skills that you bring up.

2. What are your values?
Essentially, what do you stand for? Do you value giving back to the community? Do you value family and friends more than work? Remember, these are the things that you believe in and will stand by. You should never choose values based on what you think would be attractive to others or recruiters.


3. Where do you see yourself 10 years from now?
What do you want to do? If you don’t know what exactly you do…and don’t worry, many of us don’t, figure out what you don’t want to do in the meantime and try and narrow down the possibilities. Use your internships as a way to explore different areas and get exposed to as many different departments as possible. As you start seeing more of the industry, you get a better sense of what you think would suit you the best and what maybe isn’t in line with your dreams. This is the one question that can constantly change as we grow and learn more about ourselves and what we want.
If one the other hand, you’re one of those lucky people who know exactly what they aspire to be, make sure you mention it briefly as you introduce yourself. Do not focus your introduction entirely on that though. Remember, an introduction is still more about who you are now.


Put snippets of your answers to the questions above and there’s your brand or elevator pitch. And lastly, remember, always start out with you name, school, and major (for those students out there) and keep your pitch short, sweet, and to the point!

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© No Experience Required Maira Gall.